Strategic Initiatives

MEDIA / PROJECT X

On Track

Media Strategy & Operations

Presidential Action Required

2 Items
Approve national media strategy messaging frameworkImmediate

Phase 1 launch is April 30 — all messaging needs presidential alignment before going live

Sign content partnership agreements with 3 media networksThis Week

Networks are waiting on presidential endorsement letter before finalizing distribution deals

Purpose

To establish a national strategic communications infrastructure that controls the narrative around key government initiatives, ensuring consistent messaging across all media channels and platforms.

Start Date
Jan 15, 2026
Expected Completion
Sep 30, 2026
Progress
35%
Phase
Phase 1
Description

This initiative covers the full spectrum of media operations: social media monitoring and analytics across 47 channels, content creation and distribution partnerships, crisis communication protocols, and public engagement metrics. Key stakeholders include the Communications Ministry, state media outlets, and selected private media partners. Success means 80% positive sentiment on key policy initiatives across monitored channels.

Phase Timeline
✅Weeks 1–4: Strategy & Planning

Media strategy development and channel identification

Completed
✓Media landscape analysis completed
✓Channel prioritization matrix finalized
✓Budget allocation approved
✅Weeks 5–8: Channel Onboarding

Partner onboarding and content framework setup

Completed
✓Distribution partner agreements signed
✓Content creation guidelines published
✓Analytics pipeline deployed
🔶Weeks 9–14: Phase 1 Launch

Go-live on first 3 channels with national messaging

In Progress
✓Channel 1 — social media activated
○Channel 2 — broadcast partnership live
○Channel 3 — digital news network
○Crisis communication playbook finalized
Weeks 15–24: Expansion

Scale to all targeted channels and regions

Upcoming
Weeks 25–36: Full Operations

Stabilization and continuous optimization

Upcoming
Action Items
Y
Finalize media distribution strategy
Yuv·Due: Apr 5
High
MS
Secure content partnerships for Phase 1
Media Strategy·Due: Apr 10
High
MS
Review analytics dashboard mockups
Media Strategy·Due: Apr 2
Medium
Progress Over Time
Not enough data for chart
Recent UpdatesView All →
Mar 29, 14:30Analytics

Social media analytics pipeline deployed. Monitoring 47 channels across 3 platforms.

Mar 28, 09:00Strategy Team

Phase 1 media strategy document finalized. Distribution channels identified and prioritized.

DARK → OPERATIONAL0% → 35%